People did like my shirts though, and successful shows and festivals in Petoskey, Ann Arbor, East Lansing, Traverse City, and elsewhere convinced me to open a storefront in downtown Traverse City in 2009.

Roth Shirt Co. customers love our simple, clean, fun designs and the comfortable, soft feel of our long lasting ringspun cotton shirts. We are now located in the heart of one of America's 10 great streets, Front Street in downtown Traverse city, MI