Blog
8-13
We were approached by a young, sharp, and positive model from Traverse City named Courtney McCatty who is aggressively pursuing a modeling/photography career. Courtney has a bright, positive future and we are grateful to have her help us model/market our shirts. Find Courtney's website here. 7-29
We enjoyed meeting Gilbon, from France, who had us make up a special order with our guitar drawing white on black; looks very nice! Gilbon, bought another shirt when she picked up this one, then stopped in and bought another before catching her plane back home... 7-21
Cherry Festival has come and gone, it was a wonderful year with big crowds and warm weather. First year with Roth shirt Company on the Front Street parade route; next is Film Festival, Friday Night Lives, etc. etc. etc., come on up....
7-7
Andy Humphrey is a local e commerce entrepreneur who I meet with occasionally to discuss growing our businesses. Andy asked me recently to create a few shirts for his business, ecomowers.com where you can find the latest and best push/reel mowers. Here is Andy with his beautiful daughter Hadley... 
7-5
Enjoyed meeting the Wrights this past week at the store, and they were kind enough to pose for a pic.Cherry Festival week is off to a very good start and I am having a great time meeting people from Michigan, the US, and around the world who really are enjoying discovering our shirts... 6-30
Frederico, from Italy, made a purchase in our store this week. I was pleasantly surprised that he was very impressed with the feel and quality of our shirts and said they would be loved in Italy.... Look for our store to open there in early 2017...
6-1
stop and see us at our new location in the heart of downtown Traverse City, 155 E Front St near Mackinac Brewing Co. 5-18
Getting our new print shop rolling and preparing for fun at this weekends Michigan State University Art and Craft Show, one of the biggest and best in the state. May 22 and 23, info here.
4-13
Nice thank you note from Tyler; we have been donating quite a few shirts to local silent auctions/fundraisers, this one was for Cherry Knoll Elementary School...
4-1 We have been hibernating..... but we are busting out very very soon, with 10 to 15 new designs, new caps, and most importantly, a better store location on Front Street (May 1) as all signs say you love our shirts..... Talk to you all soon!!!
3-19
We are starting to line up a few craft shows/festivals for the coming year. First up is the states best, the 47th annual East Lansing Art Festival, May 22nd and 23rd. 70,000 to 80,000 attend annually.Next, we were contacted by Ben Cohen of the Free Music Festival
because he loved our shirts, so we will be at our first music festival
June 12th in Freeland. Looks to me like an EXCELLENT music lineup, and
family fun with great people.We will also be back at 2 huge Traverse City festivals, on June 27th and the 4th of July (Cherry Festival!)
We will be unveiling some of our new designs for the upcoming season starting in 2 weeks, and we think we have some good ones. Also, are sprucing up the store to create more of a fun environment for visiting us.
In the meantime, my son Jared and I have been learning how to cook ribs... how do they look?
2-25
Taking advantage of opportunities to contribute to the community; Roth Shirt Co. donated shirts or hoodies for last Mondays Munson Women Heart Health Fundraiser, and the upcoming Great Lakes Childrens Museum Blues Night fundraiser Feb 27, as well as upcoming Warehouse Lounge Concert and Silent Auction to benefit Haiti, March 6.  2-17
Traverse City has a lot of cool winter events going on, come on up! Last weekend, the first Traverse City Microbrew and Music Festival was a smashing success, with thousands of people enjoying friends, great music, and incredible brews. Downtown featured ice carvings, snow sculptures, frozen bed races, etc. etc. This weekend is the first ever Traverse City Comedy Arts Festival 1-22
Received this wonderful photo from Ann of her grandaughters wearing our "Bring it On" snowflake shirts in Sunny San Diego! Thanks so much Ann for letting us know the shirts are being enjoyed, though I haven't heard of snow in San Diego yet... Look forward to seeing you again at the store in 2010. 1-18
New design in the works for hockey lovers...who always have an attitude anyway..
1-8
Winter is setting in; it has FINALLY slowed down at the store, so I have a chance to review our first 6 months in business, review numbers, examine what has worked and not worked, make adjustments, and set goals for the new year. Everyone seems very excited to have discovered our shirts, and I am committed to growing my business, so expect a lot of growth, fun, new designs, and new products in 2010. More to come soon as I catch my breath and reload for the next stage!!
Snow and wind, Grand Traverse Bay and Power Island, 1-8-10
time to reflect, slow down, build friendships.....
1-4
New Years Eve, downtown Traverse City. Image from the Cherry T Ball Drop Facebook page.... I think I see my son and I....
12-30
spotted this eagle sitting on a branch hanging over West Grand Traverse Bay the other day
12-26
12-24
Merry Christmas!!!!!!
12-20
Men's
night brought out these typical male shoppers; beer shirts, beer, and
freebies ( beenie caps from Roth Shirts). OK, they did shop for the
ladies too, but of course they couldn't give away the surprise in the
pic.....
12-14
Northern Michigan received one of our biggest 3-day totals for snowfall in history last week, come on up, it's beautiful!!
sunrise over cold West Grand Traverse Bay 12-12-09
12-11
Had fun last night giving out hot apple cider for Ladies Shopping Night in downtown Traverse City. A number of customers purchased 3, 4, 5 shirts or more as they make wonderful gifts. Oh, and in store purchases get a cool, free gift box through the Holiday. 12-7
Winter has arriven in Grand Traverse; snow starting to cover the ground, and a possible storm coming this mid-week.marina, downtown Traverse City, 12-7-09
We are cooking up some store specials for this weeks special downtown shopping days; Thursday night ladies night, and Friday night's downtown open house... stay tuned for details. 11-27
Happy thanksgiving to all of you.Ed Roth
11-10
Roth Shirt Co. shirts, caps, and hooded sweatshirts are now available at Crystal Mountain Resort, the no. 1 resort in the midwest.
10-22
Quite a few people are returning to the store to purchase shirts after purchasing earlier in the summer at our new store or at a festival booth. I am really tickled that people are really enjoying wearing the shirts, often telling me the person they got it for wear's it all the time and it is their favorite shirt. I want my customers to be happy, and this bodes well for our long term prospects....
10-8
Roth Shirt Co. has donated a couple soft organic cotton t-shirts for the silent auction at this upcoming Traverse City area event:
http://www.glbconference.org
10-2
We hope to continue to introduce our great shirts to future customers by attending the art and craft shows where we first introduced our shirts and received a great response. Betsy Fletcher Merritt is a real "people" person who likes our shirts, and hopefully you may meet her at a show yet this fall. Perhaps you met her this past weekend at the Saline Harvest of the Arts near Ann Arbor...
9-25
We received about 3 weeks straight of heavenly, 75 degree weather with hardly a cloud in the sky. Most people commented that it seemed like summer was finally here!! I took as many "mini-vacations" as I could to clear my head with walks along our beautiful Grand Traverse Bay.
9-16
Rob Serbin, realtor extraordinaire (and Traverse Area Association Realtor of the year), wears his classic "Simplefly" shirt on the annual Mackinac Bridge Walk Labor Day weekend. It was Rob's first bridgewalk, wearing one of our first (since retired) designs, and yesterday was Rob's granddaughter's first birthday... Thanks for the photo Rob! 9-12
Our first kids shirt has been added to our products page. Also, just in time for fall, what we think is the best Michigan hooded sweat ever made; our Heaven on Earth design on plush heavy cotton, at a great price....
 
9-8
Check out the new disc golf course, "The Jungle", at Sanford lake Park near Midland. Course designer Don Starngely bears a striking resemblence to our logo......
8-31
Why I don't own a boat... a couple boats in West Grand Traverse Bay sunk by high winds over the weekend.....
8-24
Alright,here is the TRUE story behind our logo....click the "The Story" link on the left
8-20
Really enjoyed meeting customers Dave and Kathy, who were on a needed break from work downstate. Kathy has worked retail for 30 years, mostly clothing, and loved our shirts, as well as the ladies blue zip hoodie we will have online soon. I had to tell her to stop re-folding the shirts and go relax while I folded them!! Thanks for your purchase and I enjoyed our visit very much! (good luck muskie fishing, Dave, and I should have had you in the picture too!)
8-17
One Up Web, based here in Traverse City, is taking a cool looking road trip through Michigan to help companies with their websites and promote good old Michigan, so I dropped off a few of our Heaven On Earth Michigan shirts for their journey.
View details of their trip by copying and pasting this link.. http://www.oneupweb.com
7-31
Our first fleece offerings are coming soon; they are beyond super plush, heavyweight ALL RINGSPUN COTTON with a soft interior lining and priced fabulously 7-27
Our first cap is a modern "Fidel", or "military" style which is becoming very popular (probably since we started selling them). Purchase one now (listed under shirts for now) while we still have free shipping....
7-23
Customers have asked for an a very simple, clean Traverse City t-shirt, so here is what our new TC shirt on Vineyard ringspun looks like. Though not on the product page yet, drop us a line if you would like to order one; or stop into the store..
7-21
been very busy at the store, and am working on a website update, as well as plans to get online our new kids shirts, ladies styles, and plush sweatshirts, hoodies, and zip hoodies we are selling at the store.
7-3
Will be at National Cherry Festival art and craft show this Sunday, July 5, expect huge crowds. Come see us!! Downtown Traverse city under the Air Show!!Had lots of help last weekend from sister Margi and her daughter Stacie at Mackinaw City, and from my wife Amy and daughter Miriam at Traverse City show. Always nice to see "The Bridge" too..  7-1
Wonderful article about Roth Shirt Co. in the Traverse City Record Eagle.. copy and paste the following link.
http://www.record-eagle.com/archivesearch/local_story_172072817.html
6-24
Summer in Traverse City, one of our favorite customers spotted around the corner hanging out at Good Harbor Coffee (shoeless and looking very relaxed, I might add)
6-17
Incredibly soft organic cotton t-shirts in the store within about one week; and the best news is that they will be priced similarly to our ringspun cotton shirts. Organic cotton t-shirts are grown without pesticides and fertilizers. Two things for you to know:
1) organic t-shirts usually cost a fair amount more than non-organic t-shirts (using fertilizers and chemicals speeds growing time and produces higher yields), but ours will be very close to the price of our ringspun cotton t-shirts.
2) Organic cotton t-shirts are perhaps the softest shirt you have ever touched!
6-13
 
6-9
FYI
Music at the open space, downtown Traverse City for the Cherry Festival this year includes Billy Squier, Kenny Wayne Shepherd, the ever popular Beatles tribute band "1964 The Tribute", Southside Johnny and the Asbury Jukes, and Sammy Kershaw. This years festival runs July 4-11th.5-29
Our new store is open at 102 S Union in downtown Traverse City, just south of Front St. Hope to post pics soon, but has been a whirlwind of activity getting the store ready, replenishing shirt stock after selling out of some styles at the MSU show, etc. etc. Stop in and see our new Heaven on Earth Michigan shirt, our always popular Wine Critic shirt, or our soon to be released unique Traverse City super-soft ringspun cotton shirt.
5-20
Thanks to all for making our Michigan State weekend a smashing success. You purchased 200 shirts (!) in our 2 days there, and I really enjoyed meeting everyone and hopefully gaining customers for life.
I am busy day and night trying to open our first store in downtown TC this weekend, restocking shirts, and updating the website. Thanks for your patience, I am excited and full of great ideas for your future enjoyment....
5-11
big news...
we are opening our first Roth Shirt Co. store in downtown Traverse City soon!
Somebody needs to get this economy stimulated, and that somebody is us.....
4-25
Roth Shirt Co. invades UCLA..
4-17
Heading for Petoskey, MI for our first retail trade show Sat, Sun, and Monday.
Looking forward to debuting some cool new styles and colors, and then having them in the store and online next week..
3-27
Accepted into the Michigan State University spring Art's and craft show May 16 and 17, one of the largest show's in the state. Looking forward to introducing our shirts to the 30,000 plus in attendance..
Peande in Taiwan
World traveler and disc golf guru "Nez" Nesbitt can't help but grin as he gets a break from business in Taiwan and heads out in his Peande Persistence and Determination shirt.
2-21
Even though we are predicted to receive another 4 to 8 inches of snow today, and 4 to 8 more tomorrow, we are getting ready for spring with new shirt colors and new designs including a new ladies style shirt and a soft organic cotton shirt!
Well, off to shovel, the new styles should be here in around 2 weeks!
2-9
Thank you to all who shopped with us at Sterling Heights this past Saturday. You got great deals, and we sold/cleared out close to 100 shirts! The comment I heard over and over, besides the comment that the prices were super, was "these are nice shirts". Hope to return to Sterling Heights in late November.
I had a great trip, visiting my friends Pad, Holly, and baby Henry, then visiting a few friends on the way home when I stopped to hear my brother's country band in the metropolis of Edenville.
2-5
This weekend we will be at the Clearance Crafters Show in Sterling Heights. Perhaps this will become an annual tradition, as it is an opportunity for us to clear out overstocks, trial runs, unprinted shirts etc. This should be a great opportunity for our customers as everything is priced from $3.50 to $6.50 to make way for new styles, as they say!
Go to www.craftersclearance.com for directions, and hope to see you Saturday, Feb 7, from 10 until 4
P.S. look here very soon for new styles and upcoming shows, including the Crafters Clearance Show Feb 7 in Sterling Heights where we will be clearing out leftovers at ridiculous prices.
Where I live 2
Came across this pic I took this summer about 25 miles from my house and thought I would post it since there is no snow in it... Northern Michigan is the best
Our special for newsletter subscribers is good through December 19. We are selling out of a few styles (Dunworkin, Logo on colored shirt) and a few sizes here and there. Looking forward to restocking soon.
12-11
Here is the table that I was refinishing in a pic below (11-17). It is now displaying shirts at Annies, downtown Traverse City. Stop in, customers have been picking up lots of shirts for gifts! Friday, 12-12, is Midnight Madness in downtown TC; we will have in-store specials after 6:00 P.M.
12-2
Had an enjoyable time at The Frankfort Holly Berry Craft Show Saturday, sold 40 shirts in 6 hours there, I hope everyone enjoys their gifts! Frankfort is on Lake Michigan, about 30 miles West of Traverse City. One of my favorite Michiganders, Gwen Frostic, lived there. Note our new long sleeve shirts, which by the way are extremely comfortable. Our model enjoyed them too... Look for a couple new styles very soon also.
11-17
I found a cool old table at the Women's Resource Center Thrift Shop today, and am refinishing it for a display table. The top was painted/stained just like the 3 leaves in the photo below, but I sanded the top off by hand in about an hour. I will sand the leaves too, then put polyurethane on the oak top to bring out the beauty of the wood and the "character marks". My wife Amy will paint the legs, she is good with colors.
This will be my third antique display table. To me, presentation is everything, and a great shirt should have a unique display. I really enjoy restoring old wood, too. It is something I haven't done a lot lately and I am having a ball. I see marks on the old table, and I bet it could tell some cool stories from days gone by if it could talk. All 3 of my display tables at Annies I have done some refinish work to, including one I brought back from the dead from an abandon farmhouse on some property I owned.
While I sanded in the garage, my 10 year old Jared came home from school and shoveled the driveway without being asked to.
 
11-4
Our first store (within a store) is now open inside Annies, a Traverse City Tradition, downtown on Front Street, in the heart of it all... Stop in!!
 
10-24
Where I live
Driving to check shirt stock at a customer today, stopped to take this photo of vineyards, forest, and Great Lakes....
10-15
Wine Critic shirts are available in 2 new colors (the "monarch" yellow is a touch warmer than the previous "mustard" yellow). Also, they are now available in small size.
My son, Jared, suggested raking leaves into the shape of our logo, then putting a picture on the website. I may have just found my new marketing manager.... would probably have to raise his allowance...
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